First Security Bank Named Presenting Sponsor of Varsity Vibe
Collaboration will strengthen community connections through Arkansas high school sports.
FAYETTEVILLE, Ark. [August 11, 2026] - Varsity Vibe Arkansas is proud to announce a new partnership with First Security Bank, which will serve as the presenting sponsor of Varsity Vibe, the leading media and community hub dedicated to covering and celebrating high school sports across Arkansas.
On Aug. 18, the “Chuck & Bo Show” will kick off the partnership live on location at First Security Bank in Fayetteville, located at 1219 East Joyce Blvd., inviting the public for back-to-school drive-by donuts from 6:30-8 a.m.
Varsity Vibe Arkansas provides greater exposure and recognition for the individuals and teams that define high school athletics across the state. Through authentic storytelling and high-quality sports coverage, the platform highlights student-athletes, teams, and the fans that support them.
The partnership with First Security Bank is rooted in a shared commitment to celebrating communities and encouraging the next generation of Arkansans. Together, Varsity Vibe and First Security will spotlight student athletes who demonstrate not only talent, but also sportsmanship and a strong hometown spirit.
First Security Bank has long been a cornerstone of Arkansas, supporting local schools, families and non-profit organizations. By partnering with Varsity Vibe, the bank exhibits its mission as a community bank by fostering connections locally and across the state.
“First Security Bank understands the importance of community pride and investing in the next generation,” said Bo Mattingly, president of Pinecone Lane Media and founder of Varsity Vibe Arkansas. “This partnership allows us to expand our ability to tell meaningful stories, showcase the talent of Arkansas student-athletes, and bring people together through sports and local pride.”
As part of the partnership, Varsity Vibe and First Security Bank support the Varsity Vibe Volunteers initiative designed to inspire athletes, students and fans to give back in their local communities. These efforts will be amplified by Varsity Vibe’s network of social media creators across Arkansas, showcasing service, leadership and hometown spirit in action.
“At First Security Bank, being a community bank means more than just serving financial needs,” said Adam Rutledge, NWA President at First Security Bank. “It’s about being part of the fabric in Arkansas. We believe in the power of community and the role that high school athletics play in bringing people together across the state.”
ABOUT VARSITY VIBE
Varsity Vibe is a broadcast and media platform focused on high school sports across Arkansas. Its mission is to make every high school athlete feel seen, every game unforgettable, and every community proud. Through social media, video and audio podcasts, and a newsletter, Varsity Vibe captures the real energy of youth sports, brings the noise to every season, and keeps the spotlight on the players, coaches, and fans who make it all happen. Varsity Vibe is owned and operated by Pinecone Lane Media, the creators of the Chuck & Bo Show.
ABOUT FIRST SECURITY BANCORP
First Security Bank was chartered to do business in the State of Arkansas in 1932. Based in Searcy, Ark., the privately held First Security Bancorp has the most complete and diverse product offering of any Arkansas-based financial services holding company. First Security Bank is the fifth largest state-chartered bank in Arkansas. Proud to be financially strong supported by the strength of more than $1.7 billion in total capital and over $8.8 billion in assets. Our network of 78 community banking centers, 95 ATMs and over 1,000 employees across the state offer solutions for the financial needs of individuals, businesses, and the public sector.
First Security Bancorp subsidiaries include both First Security Bank and Crews & Associates. With First Security Bank and Crews & Associates, we can offer a wide range of banking services including trust, wealth management and mortgage, as well as investment banking and public finance.
Equal Housing Lender. Member FDIC. Investment products offered are: Not a deposit, not FDIC insured, may lose value, not guaranteed by the bank, not insured by any federal government agency.
Information Contact:
Scott Brady, First Security Bank, (501) 279-3400, scott.brady@fsbank.com
Bo Mattingly, Pinecone Lane Media, Bo@pineconelane.com, @varsityvibear on Instagram, @varsityvibear on TikTok, @VarsityVibeArkansas on YouTube, @varsityvibear on Facebook, @VarsityVibeAR on X